Written by Joanne Birkitt, Comte de Grasse CMO | September 6th 2018

on September 6th 2018

“Il ne va pa passer par la porte”. Uttered with a tone somewhat reminiscent of an infamous line from The Italian Job, it was the quote of the week when we took delivery of the first set of equipment at the distillery. And spot on. The machinery indeed wouldn’t fit through the majestic old doors.

Scratched heads, mutterings of pu…n, that all-purpose French word, and a few désolés later we had a solution. Take it off the pallet. Simple solutions sometimes evade the most complex of minds, don’t you think?

So yes, hello, it’s been quite the journey these past 16 months to be able to present Comte de Grasse to you and it will no doubt continue to be one for the foreseeable future as we develop new and exciting spirits brands that capture and hold Grasse and the Côte D’Azur at their hearts.

We want to share the journey with you. And as we sit looking out over our iconic red chimney writing this first article we can’t help but smile at everything that has already led us to this point and we can only imagine what is yet to come.

Our first guest piece is an interview with Christoffer Rudquist, globally renowned photographer, whose career has taken him from photographing guerillas fighting the Burmese military government to his ongoing role as the go to visual storyteller for Ferrari, Aston Martin, Sakai Toji and Phillipe Starck to name but a few.

We wanted someone who could capture the heritage bound in the structures, beams and angles of the old Roure Bertrand et Fils distillery all the while perceptively bringing vision to the lab distillery we are slowly building within its walls.

You will find Christoffer’s images nestled within our website and across our social channels and we look forward to continuing our partnership with him as our visual story evolves.

Hello. We are Comte De Grasse.